Tuesday, April 10, 2012
8:30 AM - 12:00 PM
Your nonprofit can have the world's greatest, interactive website, but if no one visits it, you won't get much benefit from it! Learn about effective ways of driving people to your website. We'll explore the hot topic of Search Engine Optimization (SEO), and reveal many other outreach strategies - most which you may have never heard of or considered. Virtually all of these techniques are low-cost or free and easy to implement, and some can significantly increase the number of visitors to your website
In this session, we will cover topics including the following:
- What content to publish on your site to attract visitors and keep them coming back
- Which directories to list your site for maximum exposure
- Article posting and backlinks that increase traffic to your site
- Integrating your website with your social media activities
- Understanding how Search Engine Optimization works and when to use it
This session is intended for Executive, Development and Marketing Directors and any staff involved in Marketing or PR for your organization.
Learn more about Technology for Nonprofits and other tracks offered by the Center for Nonprofit Success.
The Leadership Series will take place at the Salvation Army Kroc Community Center. The Community Center is easy to reach by public or private transportation. The full address is:
The Salvation Army
Ray & Joan Kroc Center
240 Turk Street
San Francisco, CA 94102
The December 4th seminar will be in the Activity Room 3 on the third floor.
The Kroc Center is accessible by both Muni Bus and BART.
Getting There By Bus: Muni bus routes 16X and 31 stop directly in front of the Kroc Center. The 5, 9 and 19 bus routes stop within 2 blocks of the Kroc Center at the corner of Turk Street & Leavenworth Street. Walking Directions from Leavenworth Street to meeting venue: Exit bus stop to right. You are on Turk Street. Venue will be approximately 1 minute walk on Turk Street. Meeting Venue will be on right.
Getting There By Train: The closest BART Station is Civic Center which is 3 blocks from the Kroc Center. The following trains stop at the Civic Center: Blue, Green, Red & Yellow.
Walking directions from Civic Center to meeting venue: Exit Civic Center making a right on Market Street. Make a left on Leavenworth Street (you will cross through Heart of the City Farmer`s Market Park). Follow Leavenworth to Turk Street. Make a right on Turk Street. Venue will be on the right. It is approximately a six minute walk from Civic Center to meeting venue.
Directions by Car:
From East Bay (Bay Bridge)
Take 80 West to San Francisco (towards Bay Bridge). After crossing bridge, exit at 5th Street (left lane exit). Take a slight left at Harrison Street, and then right at 6th Street. Continue on 6th Street until it crosses Market Street and becomes Taylor Street, then turn left at Turk Street. The Kroc Center will be on your right.
From the North Bay (Golden Gate Bridge)
If traveling from The Golden Gate Bridge take US-101 South to San Francisco. After crossing the bridge, continue on Lombard Street. Turn right at Van Ness Avenue. Turn left at O`Farrell Street. Turn Right at Jones Street. Turn Right on Turk Street. The venue will be on your left.
From the South Bay
If traveling from the South Bay you can take Highway 280 North to San Francisco (towards Downtown SF/Bay Bridge). Exit at 6th Street. Continue on 6th Street until it crosses Market Street and becomes Taylor Street. Turn left at Turk Street. The Kroc Center will be on your right. If using Highway 101, take 101 North to the 101/280 intersection, then proceed on 280 North as described above.
For area map, please visit: www.krocsf.org/directions
On Street parking is limited near the meeting venue. There are several parking garages within walking distance of the meeting location.
Turk Street Garage and Open Lot, 175 Turk Street, San Francisco, CA 94102
This garage is located at the intersection of Turk and Jones Street. The Garage charges $6 for all day parking. Cash only.
Walking directions from garage to meeting venue: Exit parking garage and make a left on Turk Street. The Kroc Center will be on your right. It is approximately a one minute walk from garage to meeting location.
Toca Park, 265 Eddy Street, San Francisco, CA 94102
This garage charges $7.00 for all day parking. Cash only.
Walking directions from garage to meeting venue: Exit parking garage making left on Eddy Street. Walk approximately 1/2 block to Jones Street. Make a left on Jones Street. Follow Jones Street to Turk Street. Make a right on Turk Street and the venue will be on your left.
Alternate Transportation Options
Yellow Cab (415) 333-3333
Green and White Cab (415) 626-4733
Public Relations Director
Friends of the Urban Forest
Ben has been involved in website marketing for 15 years. In his current position as Director of Public Relations for Friends of the Urban Forest, he helps the organization utilize its web presence to attract, engage and motivate various constituencies. This includes a current project to overhaul its website to provide a better user experience and increase traffic. Ben is a founding partner of DonorMagnet.com, a consultancy that helps non-profit organizations convert their web and social media visitors into donors. Previously, Ben was a member of the executive team of Turner Strategies, a Washington, D.C. public relations agency. In this position, he was responsible for creating web content and increasing traffic to web sites by raising his clients' visibility in the media. Ben earned a B.F.A. from the Rhode Island School of Design.
Nonprofit Marketing Consultant
Susan has been involved in online marketing for 5 years. In her current position as a consultant, she works with her nonprofit clients to develop online content and social media marketing that drives traffic to their websites. Susan has expertise in search engine optimization, using Google AdWords, and Facebook ads. Previously, as Marketing and Communications Specialist at The Association of Junior Leagues International, Inc. (AJLI), Susan was responsible for research and content development to increase website traffic and enrollment to AJLI's online volunteer resource area and raise its media profile. Susan expanded AJLI's external communications strategy to include the use of popular social networking tools. She earned a Bachelor of Arts in Anthropology from Cornell University.
VP, Marketing & Membership
Western Independent Bankers
Krista has been involved in website marketing for over 15 years. In her current position, she is responsible for SEO search, social media strategies, and website strategy and design. Previously, she was Sr. Director of Marketing & Industry Relations at the Professional Risk Managers International Association where she used the website to further the branding of their risk management certification programs, education and membership. Krista currently serves as Chair/Member for Community Policing Advisory Board, City of Oakland Commission, the Maxwell Park Neighborhood Council and the International Chiari Association of Santa Barbara. She earned a B.A. in Communications from Mills College in Oakland.
Online Marketing Director
New America Media
Jaski Singh has been developing website strategies for more than a decade. In his current position at New America Media, he wears two hats, Internet Marketing Director and Web Producer. He monitors traffic and works with editorial and tech teams to increase visibility for NAM by optimising content, and coordinating social media and syndication efforts. Previously, he was the Webmaster for India-West, where he was responsible for maintaining, updating and promoting the website. He served as a sub-editor for Nation Multimedia, where he helped bring out the weekly personal technology supplement. He obtained his bachelor’s degree from Delhi University and his master’s from Garhwal University, India.
Our unique one-on-one mentoring sessions offer you the opportunity to sit down with an experienced fundraising professional for 30 minutes to discuss any questions
that are specific to your organization. Mentoring sessions cover the same topics as the seminars, and we will assign you a mentor based on his/her availability at your requested times.
Mentoring sessions are available for the cost of $60.00 per session. If you register for a full Summit pass, 2 mentoring sessions are included in the pass.
Mentors for this session will be announced shortly.
Agenda for this session will be announced shortly.
Our Full Summit pass is an all-inclusive registration that gives you access to all seminars and handouts at the Summit for one incredibly low fee. The pass includes:
If you would like to take full advantage of the Summit, this is the most affordable option
Our Full Leadership Series Pass enables you to attend the monthly Leadership Series in one city for an entire year for one incredibly low price. If you would like to attend as many of the sessions as possible, this is the most affordable option.
© 2016 Center for Nonprofit Learning. All rights reserved.